We’ve been working with commercial printers for years and are constantly asked by potential customers, “Do I need to use email marketing? Will it actually do anything for my business?”
Our answer is always YES. But we find that those companies utilizing email themselves often throw together an email with too many different products, too much copy that feels like spam, zero calls to actions and it’s completely impersonal.
More than ever, people’s email inboxes are flooded with emails so getting the right email to the right person and the right time is important. Email marketing can not only bring in new business, but it also allows you to stay in front of existing customers to drive repeat business.
Email marketing is an easy and effective way to stay in front of current and potential customers with potentially less one to one interaction up front. In fact, without email marketing, you are 3 times less likely to close any leads generated online.
